Israeli ASO
Community62/100The Problem
Mobile apps targeting Israeli users lose significant market share without proper Hebrew localization. App Store and Google Play optimization requires Hebrew keyword research with morphological awareness, RTL screenshot design, and understanding of Israeli user review patterns.
Author: @skills-il
Optimize mobile app listings for Israeli users on Apple App Store and Google Play with Hebrew metadata, keywords, and screenshots. Use when user asks about Israeli app store optimization, Hebrew app listing, Hebrew keywords for app store, or localizing app metadata for Israel. Covers Hebrew keyword research, RTL screenshot design, and category-specific benchmarks.
npx skills-il add skills-il/marketing-growth/israeli-asoWhen to Apply
- When localizing an app listing for the Israeli market on iOS or Android
- When researching Hebrew keywords for App Store or Google Play
- When designing RTL screenshots with Hebrew text overlays
- When writing Hebrew app descriptions and metadata
- When developing a ratings and reviews strategy for Israeli users
Instructions
Israeli Mobile Market
Israel has ~8.5M smartphone users (~85% penetration). iOS ~30%, Android ~70%. Hebrew localization is critical for market share. Key categories: fintech, transportation (Moovit, Gett), food delivery (Wolt, 10bis).
Hebrew App Title and Subtitle
30 characters max. Include primary Hebrew keyword. Patterns: [Brand] - [Hebrew Descriptor], [Hebrew Name] [Category].
Hebrew Keyword Research
Apple: 100 character keyword field. Separate with commas, no spaces. Include morphological variants and bilingual terms (transliterations like דליברי for delivery).
RTL Screenshot Design
Text overlays must be RTL-aligned. Reading flow starts from RIGHT screenshot. Recommended fonts: Heebo, Rubik, Assistant. Include NIS prices.
Hebrew App Description
Write in informal Hebrew. Include social proof: "מומלצת על ידי גלובס/כלכליסט". Address Israeli concerns: privacy, no hidden fees.
Ratings and Reviews
Israeli users leave more negative reviews. Respond in Hebrew within 24-48 hours. Request ratings after positive in-app moments.
Metadata
GitHub:israeli-aso
installs:0
views:32
reviews:0 (0.0)
Created:March 3, 2026
Updated:March 3, 2026
Supported Agents
Claude CodeCursorGitHub CopilotWindsurfOpenCodeCodex
Tags
app-store-optimizationappsasogoogle-playapple-storemobile
Best Practices
- Include all morphological variants and Hebrew transliterations of English terms in keywords
- Design screenshots right-to-left as Apple and Google follow reading order for RTL languages
- Use Heebo, Rubik, or Assistant fonts for Hebrew text overlays in screenshots
- Write app descriptions in informal Hebrew with Israeli social proof and NIS pricing
- Respond to all Hebrew reviews within 24-48 hours as Israeli users expect fast responses
Avoid
- Do not use decorative Hebrew fonts in screenshots as they reduce readability on small screens
- Do not directly translate English keywords; research how Israelis actually search in Hebrew
- Do not ignore Hebrew review responses as Israeli users are more likely to leave negative reviews
Try These Prompts
Fintech App Localization
Optimize our personal finance app listing for the Israeli market with Hebrew keywords, RTL screenshots showing shekel amounts, and Hebrew description emphasizing Israeli bank integration
Hebrew Keyword Research for Food Delivery
Research Hebrew keywords for a food delivery app including primary terms, transliterations, and competitor analysis for the Israeli App Store
RTL Screenshot Redesign
Adapt our English app screenshots for Israeli users with Hebrew text overlays, right-to-left layout, and localized social proof
Security Analysis
62/100
Trust Score
Code Quality65
Permissions85
Data Handling80
Publisher Reputation40
Maintenance55
Documentation70
Pending reviewv13/3/2026
Checks Performed
Snyk Agent Scan (Not scanned)
Cisco Skill Scanner (Not scanned)
Skill spec validation
Tool permission scope analysis
Content pattern scanning
GitHub repository verification
Code quality assessment
Maintenance activity check
License verification
Quality Score
65Architecture68
Maintainability65
Content74
Spec Compliance85
Community35
Frequently Asked Questions
What is the iOS vs Android split in Israel?
Approximately 30% iOS and 70% Android, making Israel an Android-dominant market. Optimize for both but prioritize Android if resources are limited.
How do Hebrew keywords work in the App Store?
Hebrew characters count the same as English in the 100-character iOS keyword field. Separate with commas without spaces. Include morphological variants and common transliterations.
Should I use Hebrew in my app screenshots?
Yes, Hebrew text overlays in screenshots significantly increase conversion rates for Israeli users. Design right-to-left and use Israeli-friendly fonts like Heebo or Rubik.
How do I handle negative reviews from Israeli users?
Israeli users are more likely to leave negative reviews. Respond in Hebrew within 24-48 hours, acknowledge the issue, and provide support contact info. Never be defensive.
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