Israeli Email Sequences
Community62/100The Problem
Email marketing in Israel requires navigating the strict Chok HaSpam law (Amendment 40), handling Hebrew RTL rendering across email clients with varying support levels, and timing campaigns around the Jewish holiday calendar while respecting cultural sensitivities.
Author: @skills-il
Design email marketing sequences for the Israeli market with Hebrew RTL rendering, Jewish and national holiday scheduling, and anti-spam law compliance. Use when user asks about Israeli email marketing, Hebrew email campaigns, Chok HaSpam compliance, Hebrew newsletter design, or holiday-triggered email sequences. Covers Amendment 40 compliance, RTL rendering, and subject line optimization.
npx skills-il add skills-il/marketing-growth/israeli-email-sequencesWhen to Apply
- When designing email marketing campaigns for Israeli audiences in Hebrew
- When building automated email sequences (welcome, cart abandonment, re-engagement) for Israel
- When ensuring compliance with Chok HaSpam (Amendment 40 to the Communications Law)
- When creating Hebrew RTL email templates that render correctly across email clients
- When planning email campaigns around the Jewish and Israeli holiday calendar
Instructions
Chok HaSpam Compliance (Amendment 40)
Israeli anti-spam law requires explicit opt-in consent before sending commercial email. Every email must identify the sender, include a working unsubscribe mechanism (honored within 3 business days), and maintain consent records. Penalties up to 50,000 NIS per violation.
Hebrew RTL Email Rendering
Use dir="rtl" on html element and every table/td. Gmail (~45% market share) has good RTL support. Outlook needs MSO conditional comments. Font stack: Arial, Tahoma, sans-serif (not Google Fonts). Wrap numbers in span dir="ltr".
Hebrew Subject Lines
Keep 40-50 characters. Personalization increases open rates 15-20%. Israeli email benchmarks: 20-25% open rate, 2-4% click rate. Best send times: Tuesday/Wednesday, 9-10 AM or 7-8 PM.
Holiday Email Calendar
Key holidays for campaigns: Rosh Hashana, Hanukkah, Purim, Pesach, Yom Ha'atzmaut. NEVER send commercial email on Yom Kippur or Yom HaZikaron.
Sequence Types
Welcome (5 emails over 10 days), Cart Abandonment (3 emails: 1h, 24h, 72h), Re-engagement (3 emails: 30, 45, 60 days).
Metadata
GitHub:israeli-email-sequences
installs:0
views:26
reviews:0 (0.0)
Created:March 3, 2026
Updated:March 3, 2026
Supported Agents
Claude CodeCursorGitHub CopilotWindsurfOpenCodeCodex
Tags
email-marketingnewslettermailingautomationanti-spam-lawcampaigns
Best Practices
- Always include a Hebrew unsubscribe link (להסרה מרשימת הדיוור) that works within 3 business days
- Add dir=rtl to every table, td, and div element in HTML emails, not just the outer wrapper
- Never send commercial email on Yom Kippur or Yom HaZikaron (Memorial Day)
- Use Arial and Tahoma for Hebrew email fonts as Google Fonts have limited email client support
- Test A/B subject lines comparing Hebrew vs Hebrew+emoji and formal vs informal register
Avoid
- Do not use purchased email lists as they do not constitute valid consent under Chok HaSpam
- Do not send commercial emails during Shabbat or on solemn national days (Yom HaShoah, Yom HaZikaron)
- Do not use Google Fonts in HTML emails as they have limited support across email clients
Try These Prompts
Welcome Email Sequence
Create a 5-email welcome sequence for an Israeli project management SaaS with Hebrew subject lines, RTL templates, and progressive value delivery
Holiday Email Campaign Calendar
Plan a full-year email campaign calendar mapped to Jewish and Israeli holidays for an online retailer, with subject lines, themes, and blackout dates
RTL Email Template
Build an HTML email template that renders correctly in Hebrew across Gmail, Outlook, and Apple Mail with proper RTL handling
Security Analysis
62/100
Trust Score
Code Quality65
Permissions85
Data Handling80
Publisher Reputation40
Maintenance55
Documentation74
Pending reviewv13/3/2026
Checks Performed
Snyk Agent Scan (Not scanned)
Cisco Skill Scanner (Not scanned)
Skill spec validation
Tool permission scope analysis
Content pattern scanning
GitHub repository verification
Code quality assessment
Maintenance activity check
License verification
Quality Score
66Architecture70
Maintainability65
Content76
Spec Compliance85
Community35
Frequently Asked Questions
What is Chok HaSpam?
Chok HaSpam refers to Amendment 40 to the Israeli Communications Law (Bezeq and Broadcasting, 1982). It requires explicit opt-in consent before sending commercial email, sender identification, a working unsubscribe mechanism, and record-keeping. Penalties are up to 50,000 NIS per violation.
Which email clients are most popular in Israel?
Gmail (~45%), Outlook Desktop (~20%), Apple Mail (~15%), Outlook.com (~10%), Yahoo Mail (~5%). RTL support is good in Gmail and Apple Mail, but Outlook requires special MSO conditional comments.
Can I email existing customers without opt-in?
Under certain conditions, yes. If a customer purchased from you, you may email them about similar products/services, provided you gave them an opt-out opportunity at the time of purchase.
What days should I never send marketing emails in Israel?
Never send commercial emails on Yom Kippur and Yom HaZikaron (Memorial Day). Also reduce or pause during Shabbat (Friday sunset to Saturday sunset) and be culturally sensitive on Yom HaShoah (Holocaust Remembrance Day).
Related Skills
Israeli Paid Ads
Author: skills-ilCommunity62/100
Create and optimize paid advertising campaigns for the Israeli market across Google Ads, Meta (Facebook/Instagram), and local platforms. Use when user asks about Israeli PPC, Hebrew ad copy, Israeli audience targeting, or ad budget optimization. Covers Hebrew keyword research, Israeli Consumer Protection Law ad regulations, local bidding strategies, and audience segmentation.
0.0024
Claude CodeCursorGitHub Copilot+3
Israeli Content Marketing
Author: skills-ilCommunity62/100
Plan and execute content marketing strategies for the Israeli market including Hebrew SEO content, tech media outreach to Geektime and Calcalist, and B2B content. Use when user asks about Israeli content strategy, Hebrew blog posts, Israeli tech PR, or Hebrew B2B content. Covers Israeli tech media landscape, Hebrew content SEO, and bilingual content strategies.
0.0026
Claude CodeCursorGitHub Copilot+3
Israeli Social Content
Author: skills-ilCommunity62/100
Create social media content optimized for Israeli audiences across Facebook, Instagram, TikTok, and LinkedIn. Use when user asks about Israeli social media strategy, Hebrew social posts, posting schedules for Israel, Hebrew hashtags, or Israeli Facebook group marketing. Covers platform-specific best practices, Israeli cultural references, and Hebrew copywriting for social.
0.0035
Claude CodeCursorGitHub Copilot+3
Want to build your own skill? Try the Skill Creator · Submit a Skill
Reviews (0)
No reviews yet. Be the first to write one!